An advertising platform in banks’ digital channels
Through purchase data, Cardlytics can sees where and when customers buy both online and in-store. Cardlytics uses these insights to identify opportunity, target real people within their bank, and measure the actual sales impact of ads. With over 167M bank customers on the platform, Cardlytics helps brands drive incremental sales and grow market share.
Results:
$550M+customer rewards paid
$46B+measurable sales delivered
167Mmonthly active users
How it began
Founded in 2008, Cardlytics helps marketers understand how and where consumers spend money by partnering with the top financial institutions around the world.
It unlocks the value inherent in consumer transaction data in a way that protects both the bank and its customers.
Our role
Design and development of solutions and features from the ground up
Recommendations for UI/UX improvements and modernization
Creation of design concepts and prototypes based on the functionality requested by CDLX Stakeholders
Incorporation of new UI elements into the overall design vision of the product
There's been strong initial feedback on the design. Their team is skilled, hardworking, and communicative. Their project management style is also noteworthy. Customers can expect quality work at a reasonable price.
I always felt like any issue I’d have would be immediately taken care of.
Their team is invested in our success and excited about what we’re doing.
They’ve effectively become part of the internal team while providing a good ROI. Responsive and timely, they communicate seamlessly.
They focus on building a successful product and not just on getting paid, which fosters a positive working relationship. The team communicates well and is open to changes in project scope.
As vendors go, they’re fairly high on my list. I would use them again with any company I went to.
They’re eager to learn and can cross different industry verticals quickly.
UX with a
content focus
From news to market data, we help Cardlytics experiment with new, more intuitive and impactful ways of delivering content to its audience.
Unified
design vision
We are helping our client unify its services and functionality as a visually coherent solution that reflects the unique nature of Cardlytics.
